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Koun gives a positive assessment of its three years of existence

Source : Le Matin – By Hajjar El Haïti

KOUN, an ethical, solidarity and ecological brand, launched by Ressourc'In, the first Social Integration Enterprise (ESI) in Morocco and a project of the Moroccan Association Al Ikram-Valyans Foundation, has just celebrated its third candle.

The opportunity for the brand to take stock of its three years of existence. "On the social level, KOUN has succeeded in integrating 61 young people in precarious situations when it initially had a target of 56 young people to integrate (target which was exceeded by 9%)", says one in a press release.

In addition, KOUN has developed 2 kits for schools and businesses.

  • A first special Schools awareness program aims to develop an innovative, interdisciplinary eco-citizen action, consistent with school programs, and which will allow students to be involved in sustainable development.
  • Through its second program, KOUN joins forces with companies by supporting them in their CSR policy and with the aim of raising employee awareness.

More than 1,000 people (students and employees) were made aware through field visits to KOUN workshops, handling of materials (waste) and a total of 29 awareness workshops were organised. The objective initially set at 200 people to raise awareness was exceeded by 500%.

In addition, 13 collection partnerships were signed and 23 tonnes of waste were collected,” added the same source. "We are only at the beginning of KOUN and yet we have already achieved a lot during these first three years", welcomes Saadia Slaoui Bennani, co-manager of KOUN and president of the Al Ikram-Valyans Foundation association. “With the support of the Moroccan Association Al Ikram-Valyans Foundation, many other beautiful projects will see the light of day such as new professional reintegration programs, collaborations with young Moroccan designers… The circular economy is booming today in Morocco, suggesting a bright future for KOUN". 

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